A real estate brand built to be recognised from the curb, the card and the screen.

Sandy and Gina Fredette sell homes across Ottawa and the Valley with Innovation Realty. They needed one identity that works on a lawn sign read from a passing car, a business card, a lockbox and a website.
The roofline sits inside the double T of Fredette, so the name and the home become one mark. Gold and deep plum carry the system, and a recurring chevron points the way on every sign, card and page.



The idea behind the Fredette Team logo
